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Develop the next generation of analytical technologies and solutions that will bring personalized experiences to individuals and unprecedented operational efficiencies to the enterprise. |
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Impact |
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- enable enterprise services and business operations to be managed and optimized analytically, leading to leaps in operational efficiency
- enrich the end-user experience for millions of users of HP’s devices through true personalization and dynamically tailored service and information delivery
- create new products, services and solutions that enable the widespread application of our analytics expertise
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Research |
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Our researchers bring together deep expertise in data mining and the decision sciences, operations research, algorithms, statistics, marketing science and economics. Research areas include:
- flexible, sensitive, privacy-preserving and scalable algorithms for personalization and user profiling
- scalable, adaptive modeling and optimization techniques applied to business areas ranging from resource management to risk management, marketing and pricing
- auction technologies and data-driven technologies to optimally design and drive auction-based business processes
Director: Jaap Suermondt |
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